Hi! Have you ever heard of the term Schema? Simply put, it's a code that translates your web content into the language of search engines and provides search engines with a more complete picture of what your website is all about and your intent. In this post, we'll delve into 8 schema types that you might want to benefit from in the upcoming year.
To receive the best traffic from Google, you'll need to have a complete and correct schema on your website. The schema is a piece of code and data that you add to your website for Google to understand what products you sell. If your schema follows Google's rules, Google will show rich snippets for your products, which will bring in more traffic from searches.
Schema translates your web content into the language of search engines and provides search engines with a more complete picture of what your website is all about and your intent. It also helps your CTR and your SEO. The average CTR of all rich and standard results on page one is 49.5%. That means roughly half of all searches will lead to a click on an organic result. The remaining 50.5% is comprised of no-click searches and clicks on paid ads. While schema has such advantages, why not select the correct one for your business and implement it correctly?
Let's see the 8 schema trends for 2023!
Product Schema is structured data of your product that will be published with your search result. Product schema may be the number one schema for your business since, in the end, you sell stuff! What's more, product schema offers various rich snippets such as star reviews, in/out of stock info, price info, etc.
This schema is used to display your product information in a more structured way in SERP. It means we are feeding more information about the product on Google to display like user ratings, price, availability, etc. - this is all done through product schema for each product page for the best user experience.
The biggest prize of having a product schema is the increase in CTR on your product pages.
FAQ schema is specialized markup that you can add to a webpage's code which contains a list of questions and answers. Google then reads this markup and uses it to generate a rich snippet. In my humble opinion, this type of schema is a must-have for your website since Shopify allows you to create a page just for Frequently Asked Questions.
If you would like your clients to be informed even before entering your website, I strongly recommend that you implement an FAQ schema on your website.
Blogposting (Article) Schema
Adding Blogposting (Article) Schema to your blog posts about your business significantly helps Google figure out what you are advertising, its images, date information, and title text on Google Search (SERPs).
Ahrefs claims that each month, around 70 million new blog posts are published and that 77% of internet users read blogs. Although several article schemas can be added, for most businesses, BlogPosting schema is the one we'd recommend. The more you focus on the schema type that your business truly needs, the more Google will understand your website.
This type of schema helps users find your recipe content by telling Google about your recipe with structured data. When you provide information such as review ratings, cooking and preparation times, and nutrition information, Google can better understand your recipe and present it to users in interesting ways. Recipes can appear in Google Search results and Google Images.
If your business appeals to appetite, recipe schema is a must! It not only adds images but also presents star ratings, votes, baking time, and ingredients. So much in one schema!
According to Google, a breadcrumb trail on a page indicates the page's position in the site hierarchy, and it may help users understand and explore a site effectively. A user can navigate all the way up in the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb trail.
Single breadcrumb trail
A search query for a year and genre-based award, "2014 Nebula Award best novel", may generate the following breadcrumb:
Books › Science Fiction › Award Winners
Multiple breadcrumb trail
If there are multiple ways to navigate to a page on your site, you can specify multiple breadcrumb trails for a single page. Here's one breadcrumb trail that leads to a page for award-winning books:
Books › Science Fiction › Award Winners
Here's another breadcrumb trail that leads to the same page:
Literature › Award Winners
Breadcrumb schema dramatically helps your click-through rate from search, and it is considered one of its main advantages. Just as Google loves schema, with Breadcrumb schema, your results get more and more enticing to users. Breadcrumb is also one of the building blocks of a well-structured schema for your business. So why not have a decent Breadcrumbs schema?
A Collection page is not related to rich results. However, it encapsulates other entities that are related to such results. As we have seen above, FAQ, Blogpost, and Product pages are eligible for rich results. Collection Schema can contain all of these schema types.
Schema.org defines Collections Schema as: "Web page type: Collection page." This definition draws a flexible picture of it. In particular, however, if a webpage has a collection without any hierarchy, this type of schema is used.
If you have a brick-and-mortar store, you might want to consider setting up your LocalBusiness schema. When users search for businesses on Google Search or Maps, search results may display a prominent Knowledge Graph card with details about a business that matched the query.
When users query for a type of business (for example, "best NYC restaurants"), they may see a carousel of businesses related to the query. With Local Business structured data, you can tell Google about your business hours, different departments within a business, reviews for your business, and more.
Just like LocalBusiness schema, Organization schema also helps improve your local visibility. Basically, this one provides information such as Name, Logo, Address, Founder, CEO, etc. It looks like a business card, and I'm sure you have seen this one before:
Well, you might want to wait a bit for that one. In fact, you may need to grow your business up to an extent such as Decathlon Group did, but there's no harm in entering your Organization data! In fact, organization schema might show in modest amounts as well:
As the new year approaches, you might want to consider setting your new year's resolutions beforehand — joining a gym, taking up a hobby, and definitely setting up your schema for your business! I hope this article clears up some details regarding schema! Cheers!